CFO- Beauty & Lifestyle Business

11 September 20232023-09-11
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Consumer Additions are currently retained to secure a Chief Financial Officer to join the senior management team of a rapidly growing, Beauty and Lifestyle business.

The business is a Private Equity backed and performing strongly with the aim to take the business from £45m to £60m in the next two years and then go through a transaction. They are looking to grow through new products, international and existing DTC channels.

The successful candidate will be responsible for the overall finance strategy and execution, ensuring the business has sufficient resources to achieve sales and profitability growth objectives in the short & long term. The CFO will also be responsible for the company's IT, legal, and HR aspects.

The successful candidate MUST have experience of D2C or ecommerce, ideally with international experience and a track record of selling a business (preference)

This is an exciting opportunity to be part of fast growing and innovative brand. The ideal person for this role is an enthusiastic, driven finance professional with proven track record of driving profitability and previous experience operating in an SME.


Key role requirements:

  • Partner with the CEO and other senior executives to provide financial insights and guidance to help formulate strategies to drive growth and profitability.
  • Evaluate business opportunities, including distribution deals, price increases, partnerships, and new product launches.
  • Responsible for the financial due diligence and legal preparations facilitating exit strategies.
  • Improving ways of working to enhance agility & speed to market.
  • Oversee the accounting department to ensure accurate financial reporting and compliance.
  • Implement internal controls and financial procedures to ensure the integrity of financial data.
  • Oversee the legal and compliance aspects of HR.
  • Lead fundraising efforts and manage investor relationships, including our private equity partner.
  • Working closely with the US Country Lead to ensure they achieve the business plan and profitability objectives in North America.


Person Requirements:

  • Omni-channel consumer products experience.
  • Proven track record of driving profitability.
  • Previous experience operating in an SME (£50 - £150 million revenue).
  • Experience in overseeing IT and business systems.
  • Transaction experience.
  • Private Equity (PE) experience.



  • Salary: Significant six figure
  • Bonus: 30% (potential to over perform – based on EBITDA levels and personal targets)
  • Equity: Significant upside – potentially within a short period.
  • Location: Hybrid working – London based.  Potentially required to travel to regional offices a couple of time per month


In applying for this vacancy, you accept that your data will be processed by Consumer Additions. We take great care looking after your personal data and more information about this can be found here In the meantime, make sure you are following us on Linkedin

Our Clients


Client Testimonials

“We have used Consumer Additions exclusively for 2 and ½ years to source new recruits to our Finance team. They work tirelessly to accommodate our requests for finding not only the right recruit on paper, but also the right ‘fit’ for our unique, fast growing team. Consumer Additions always rise to the challenge and work with us to find the right person.”

Finance Director
Deliciously Ella

"As the CFO for a number of high growth SME organisations Consumer Additions have been the perfect recruitment partner. They always quickly grasped the differing demands of each company to deliver both fantastic candidates and efficient recruitment processes".

Portfolio CFO
High Growth SME

"Consumer Additions are always switched on and responsive. They instantly understand what I am looking for and quickly found me a great Finance Director without wasting my time.”

Flat Iron Restaurant Group

"Consumer Additions have been brilliant in all my dealings with them as both a candidate and helping me to hire employees. They listen to what you say and genuinely care about the success of both the candidate and the hiring party. It's this level of attention that means it is no surprise to me that they always have interesting roles at great companies and excellent candidates on their books.”

Head of Finance
Mallow & Marsh/Phizz.

"I had the pleasure of working with Consumer Addition to fill an important finance role over Xmas and New Year. It was one of the most efficient and swift process in my 20 years of hiring. They are professional, efficient and more importantly understand the client's needs.”

Luxury Fashion Brand London

"Matthew and David have worked with me to source excellent talent, filling a number of Finance roles for me at all levels from Group FC to AP Assistant and both interim and permanent. They take the time to understand the business and role requirements and present a tailored short list quickly and efficiently. From a candidate perspective, they clearly have great expertise and a wide network in the consumer goods sector and have previously helped me secure roles at CFO and FD level providing challenge and career development.”

Private Equity backed retailer

“Consumer Additions have been a delight to work with. They seems consistently able to understand and interpret our needs and as a result we see only relevant and high quality candidates for the roles we have explored. I would not hesitate to recommend their services.”

Imbiba Private Equity

“Consumer Additions have been a great partner for our high-level recruits. They quickly understood briefs, expectations and culture fit. Resulting in excellent candidates.”

Diptyque & Byredo

“Feel Unique used Consumer Additions exclusively when we needed to move our whole finance team from Jersey to Northampton. Consumer Additions worked on and placed 5 roles from Junior Accountant up to Finance Director and ran a smooth and professional process. I would not hesitate to recommend Consumer Additions for any multi-role projects that a business would have requirements for.”

Feel Unique

“I had the pleasure of working with Consumer Additions on a retained search that was about as niche as they get and a key component in achieving our global strategy. CA ‘got it’ from the start of the process providing us with a great list of candidates for the role.”

Head of HR
Luxury fashion brand

“We have had a strong relationship with Wayne Jenkins and have appreciated his service. He is professional and conducts a wide range of recruitment. Those who he introduced to us became key personnel in our business. Thank you.”